Buying a product is the foundation of old as well as modern economics . It has helped to create empires , bringing continents - civilizations closer enough that helped the creation of modern world . Though in today's time the definition of buying a product has changed dramatically and it very s from person to person . Many story , novels , films and articles were written about different angle of this humane need .It is now a days more about hobby then basic humane need.
Buying a product involves two people one who want to buy it and one who wishes to sell it . It is more about psychological activity of two people then about economics . Most good seller were master of human psychology and behavior , where as only few buyer are that good to dominate a seller . With availability of easy money , high salary , credit options we rarely think twice before buying a product . Where as in lay mans word we should buy a thing that we do not have but it is required in our life.
Brand of a company is the thing we mostly prefer to go after where as it the only thing that helps the company to grow financially . It is why most brand have good brand ambassador who will help in influencing the customer in his purchasing decision . Price of a product is also another factor many people look into , but take recent example where a company selling its FMCG product at a price 5 to 6 time higher then other mnc products where as both procure their product from same factory . Asia supply's clothing lines to many European and western boutiques that sell it at a premium .
But we can now see the impact of this mad buying in many western country as Portugal , Italy , Greece . People never thought while on a shopping mood . One golden line a customer should remember is that one who selling a product is not their to do any charity but to earn some bucks and grow financially .
Many time it also happens that we became unable to buy a product as our wallet is not deep enough to fulfill our wish or need . Unable to do it brings a scene of a looser which should not be the case if it is not matter of life and death .It is now more about a hobby then about basic need.
After purchasing a product I analise whether I needed that thing or not , where as I should have done that earlier . So wakening up only after a financial crises is not work of wise . Shopaholic the word mostly coined for a person with this habit, is not a good name to continue with .
